There are a large number of reasons for that.  The impressive design of the phone itself, the brand name of Apple, the marketing of the phone.  But one thing that has stood out amongst all these factors as a driving force behind the success of the iPhone is the applications that it is able to include.

Applications

Think about what you use your phone for these days.  The mobile phone has moved far beyond simply being a phone – instead we use it for such a variety of things as

* An internet browser
* An email tool
* A games console
* A portable word processor

Applications have dramatically increased the functionality of the mobile phone – from allowing it to interact with your company’s database through to giving you instant translations for when you are travelling abroad.

When you consider that one of the most celebrated aspects of the iPhone is the sheer versatility of it you see why the apps has become one of the foremost reasons for the success of the mobile phone offering from Apple.

It is the apps that allow the iPhone to appeal to such a large market audience.  It caters not just as a general phone but to such niches as business people looking for a phone they can integrate into their lives to help keep up to date on the move through to teenagers who want games to play and music to listen to – as well as the basic phone requirements.

The apps part of the iPhone allows all this and far more besides.  It is because of these apps that Apple is able to get the market share that it has – and why the iPhone is continuing to grow.